Draft Feature Article

Draft Contents Page

Draft Front Cover

Colour Moodboard Analysis

Colour Mood board Analysis

In this mood board I have selected all of the colours that my survey produced- black, white, red, yellow and blue- and then selected several shades of these colours which I think would be appropriate for the magazine. These include bright, dull and light shades of red, yellow and blue. I feel that all of these colours mix and match well and that white and black will be staple colours for my magazine, such as overall font. The other colours may be used for key words, borders and backgrounds. This will allow my magazine to be easily read and understandable. I believe that black is the most appropriate colour to use throughout my magazine as it was the most chosen in my survey and it is popular amongst the teens of today. I also believe black links in with the indie theme and could be used well together with white. Blue is the second highest colour selected after white, so I collected several shades to experiment with. I believe I will use a fairly dull, but appealing blue to attract the audience without using extremely bright colours which could be seen as unprofessional and too overwhelming on the page- also making the magazine hard to read.

Colour Moodboard

Font Moodboard Analysis

Font Mood board Analysis

I have chosen these fonts from DaFont, as they appeal to me and would make a good, aesthetically pleasing masthead, which the audience will be able to recognise. I find the fonts very clean cut and this makes them typical of a normal masthead, which is clear and understandable for the audience to read. I believe that the masthead suggests a gender neutral magazine, as none of the fonts are stereotypically feminine or masculine. I have chosen a selection of capitalized and non-capitalized fonts, as I am unsure which would be more appropriate for an indie orientated audience. However, I feel that I will choose a font with black, capital text, because they are bold and will attract the target audience’s attention. All of the fonts chosen are modern and sans-serif, so they will be more appealing to my target market of teen audience and give it a fun and new appearance. These fonts are also easily able to be manipulated and adjusted with different colours if I needed to. Although the majority of these fonts are fairly basic and plain, I feel they will be effective for my masthead and my target audience will find them appropriate.

Font Moodboard

Original Ideas Statement

Original Ideas Statement

I am going to make an indie band music magazine, however it may also include some fashion due to the high amount of votes in the questionnaire and my love for fashion. I have chosen an indie band magazine as I feel this is the current, popular genre for teens. I will also be able to create a magazine which is suitable for the audience as I am the same age as the majority of the target audience. This will help make the magazine more relevant as I will have a better understanding of the audience’s viewpoint. It is going to include freebie band posters and may also include some indie artists, not just indie bands. I feel it will mainly include indie rock bands and the main feature will be a popular, indie band interview. My intended target audience is for older teenagers and will be a gender neutral magazine. 

Questionnaire Results and Analysis

Magazine Publishers

Magazine Publishers

TimeInc UK 

TimeInc, formerly known as IPC Media, is one of the most popular magazine publishers of print and digital magazine. They connect with over 120 million users world wide every month; and TimeInc UK engage with almost half of adult population in the United Kingdom, through their various media. TimeInc publishes over 90 iconic brands in print and a few digital-only titles such as MyRecipes, MIMI and TheSnug. TimeInc UK contributing to around 60 ionic brands and some of their most popular magazines include the well-known, iconic music magazine- NME; the second largest, actively purchased UK magazine- What’s on TV; and Horse & Hound, a magazine interesting 1.2 million equestrian enthusiasts. Most of of the magazines published are specialist, with 31 magazines more aimed at the male target market. However, they also publish two other core categories: lifestyle and luxury, which are more aimed at a female target audience. Only two music magazines are published by TimeInc: NME and Uncut, which is a magazine attracting rock fans. which is  The company has been running since 1968 and has accumulated an audience more than 120 million in global print monthly and the same amount being attract to the digital experiences on mobiles and tablets online. There are 50 websites which they are involved with including their own news based site- time.com. TimeInc is based in the USA, however this is the parent company of TimeInc UK based in London. In 1990, TimeInc did actually join Warner Communications to form TimeWarner, however much recently, this media merged company is no longer. 

Condé Nast

Condé Nast is a mass media company based in New York, with 21 influential and upmarket brands to share to a huge, global audience of 115 million in total, both from print and online. This is due to its several fashion and lifestyle brands which have become increasingly iconic, such as the famous- ‘Vogue’ fashion magazine, Vanity Fair, GQ, Glamour and Teen Vogue which are other popular, recognisable fashion names. Condé Nast was founded in 1909 by Condé Montrose Nast, and to this day the media company still receives several awards in the industry. It has reached record profits, with the numbers still increasing due to the company’s fast growing nature. Apart from its main focus of fashion/lifestyle media, the other publication themes include home, bridal, golf, food, travel, technology, culture. Also, it has most recently added the only music themed publication under its umbrella of brands so far, called Pitchfork. This is an online music magazine covering independent, indie music. Although this is one of the newest, not as popular brands, it is estimated to increase its popularity due to being associated with the new owners Condé Nast. Condé Nast also has a twitter page with over 70.4 thousand followers to increase the popularity of the brands it owns, posting daily to notify its widespread audience. 

Bauer Media

Bauer Media is a popular, privately owned publishing group founded in 1875 with a huge collection of companies including 107 brands and 300 magazines available in 15 countries, alongside several online, TV and radio stations. It has a diverse, 22 million audience worldwide as it covers four continents, enabling the company to reach 2.4 billion euros in 2013. 217 million copies of magazines were sold from Bauer Media’s UK magazine division and their radios collectively accumulating to 17 million listeners.  It’s popular magazines include Grazia, FHM and more importantly the two well-known music magazines- Kerrang! and Q. Also, the more increasingly famous Mojo music magazine. Bauer Media is the most appropriate for a music magazine publisher as it already has these popular magazines under its ownership, but also a wide variety of radio stations and music TV stations including 4Music, Kiss and Magic. Other brand themes are owned too, such as vehicles, movies, sport, country and the increasingly popular ‘heat’ lifestyle magazine. Several awards have been won by the media group for their various work, including many Arqiva Awards.