Advertisers Mood Board Analysis

Advertisers Mood Board Analysis

In this mood board I have tried to select brands and companies that may apply to my target audience, focusing mainly on making the brands appropriate for teenagers. I have included several brands to associate with their likes and interests. For example, as my audience are fans of constantly listening to music, I have included the company logos, products and shops which sell music in different forms. These are things such as the Apple Company, which sell iPods and have iTunes for music to be downloaded from; Gibson, a company that sells musical instruments and Marshall for buying amps; Beats by Dr Dre that are headphones for listening to music; Spotify Premium, a music streaming account; HMV and BBC Radio 1. I also included fashion brands that may want to sell their clothing to teens in particular such as ASOS, Doc Marten, Topshop, Urban Outfitters and H&M. Other brands included are relevant to my target audience age such as restaurants like Wagamamas, Subway and McDonalds or other specific companies. These could be things such as TV companies which show more teenaged film or programmes, like Film4 or E4. Another important advertiser would be technology companies producing cameras for teens to capture gig moments such as Canon and Samsung.

Advertisers Mood Board

Target Audience Mood Board Analysis

Target Audience Mood Board Analysis

In this mood board I have tried to convey the stereotypical style and likes of my target audience- teenagers with an indie style. I feel this mood board portrays both genders as most likes are shared with the exception of some clothing. I have included images of bands and their album covers to have a sense of the bands they like to listen to such as: Circa Waves, The Wombats and The Maccabees. Also, I have included how they like to listen to their music. Although they like listening to their iPods, they prefer going to record shops and buying vinyl to play on their record players. I have also tried to include their interests and hobbies, these are typically things such as going on Tumblr (a bloggers site), playing guitar, going to gigs and listening to their music. They also like reading biographies of artists and most commonly, indie aimed music magazines such as NME.  The fashion style of an indie teen is also shown, such as the Kanken rucksacks, band t-shirts, doc martens, converse and other indie styled clothes. Not only have I shown their dress style, but also their preferred room style with band posters and gig tickets on the walls alongside their minimal bed decoration.  

Target Audience Mood Board

The Magazine Industry

The Magazine Industry

It is a fact that 10,000 magazines are sold every minute, so it’s no surprise to find that the UK magazine market alone is worth a grand 4 billion pounds. Three quarters of adults in the UK buy a magazine, whether it may be one created by local supermarkets such as Tesco, TV guide magazines or a Woman’s Weekly magazine. It has been found that 43% of Great British adults consume women’s monthly magazines and that women’s weekly magazines make up more than half of the top 10 selling magazines. The audience of a magazine is also increased by 50% from online magazines and 58% of online consumers trust the magazine ads and buy from them. 27% of consumers learn about new products from magazine advertising, however the companies pay a heavy fee to show their work on some of the pages. It can cost up to $6,225, just for a four-colour double page spread, as it’s in a premium position for readers to view it.  The smallest sum of money for a space in an average magazine can cost $665, only for 1/8 of the space on a page in black and white. In British pounds this is equivalent to£4019.63 for the most expensive ad and £429.43 for the cheapest one. Prices can vary due to the popularity of the magazine, for example, Entertainment Weekly is the number one top music magazine, closely followed by the Rolling Stone. An advertisement place in these may cost higher than the less popular ones, such as Mix Mag and DJ at the bottom of the top 10. In general magazine ratings, “TV Choice” and “What’s on TV” have the largest sum of newsstand copies sold, bringing in over one million pounds each with the largest revenue in general being “What’s on TV” with £30.5 million. Overall, the magazine industry brings in a large amount of money and it is not to be underestimated, even with the rise in technology.

Music Magazine Analysis

NME Magazine Analysis

NME

NME stands for the new musical express and it has been published since March 1952 by TimeIncUK. It has overseen a lot of changes to content and the type of music it has shown, however it remains the worlds most recognized, iconic music magazine. It has become recognisable by the red masthead which has remained similar- with only slight variations- since 1978.  Only 25 years later after it first became published, it had become a music newspaper which gave the youths of the population a place to keep in touch with the latest music throughout the years. The company transformed from a newspaper format to a magazine leading up to 1998 and after that it has remained a popular magazine, even due to complications with competing brands at the time. Keeping up with the modern days, they also created an online version- NME.com- which has accumulated since 1996, to seven million users online every month. They have had an app made and it has also joined social media, with 586,275 likes on Facebook and 790,000 Twitter followers. NME created the first ever UK Singles chart and it now focuses on the latest rock, alternative and indie music. Statistics show that the median age of readers is 25 and the majority of readers are men, however the magazine is loved by all and even won the “Music Media Brand of the Year”, recently in 2013. Another recent change has shown the current editor, Mike Williams, giving away the magazine for free from September 2015 due to the lack of funds the magazine had produced, despite its popularity. NME has been described as: “The magazine at the forefront of music culture”, and they have known to launch the careers of some of the largest acts in the world, such as The Killers, Arctic Monkeys and Florence and the Machine. They have not only displayed popular acts in the magazine, but also created the NME Awards, Shows & Tours to spotlight their acts to over 215,000 music fans annually.

My College Front Cover & Contents Page

Analysis of the Questionnaire Results

Questionnaire Analysis

It appears that the current college magazine isn’t effective, as 90% of the students said that they didn’t read it, so this means that a new magazine needs to be put in place. 85% of people said they would pay up to 50p for the magazine, however most students preferred it to be free. 60% of the people surveyed said they would like the magazine to be published every fortnight or monthly and this would be suitable if the magazine had a price. The five most popular topics picked, that they would like to see in the magazine were: student advice or tips, a gig guide, college events, local events and fashion. Students were also asked which colours would attract them to the magazine, with the top colours being: black, white, blue, red, purple or pink. A large percentage of students (95%) said they would like to have a “latest jobs” page within the magazine, with only 5% saying that they would not like one. When choosing the cover image, 75% of the people taking the survey stated they would like to see a student or student work on the cover.  The question of which font to use was inconclusive, however with the target age being teens, a modern and contemporary font would be most suitable. Also a font that is clear and understandable to read would be appropriate. Lastly, the name of the magazine wasn’t very specific in its results, yet a masthead including “EN” OR “East Norfolk” occurred more frequently than any other words.

College Magazine Questionnaire

   

   College Magazine Questionnaire

          1.       Do you read the college magazine?

            Yes   /   No

          2.       What would you like to see in the magazine? (Tick 3.)

o   Student Advice/Tips

o   Subject Advice

o   Fashion

o   Problem Page                        

o   Local Events

o   Gig Guide

o   Technology

o   Film Reviews

o   College Events

o   Sports News

         3.       How much would you spend on a college magazine?

o   Nothing

o   50p

o   £1

o   £2

        4.       How often would you like the magazine to be published?

o   Every Week

o   Every Fortnight

o   Every month

o   Every Half Term

        5.       Would freebies encourage you to buy the magazine?

         Yes   /   No

        6.       What image would you like to see on the front cover?

o   Student

o   Teacher

o   Student’s Work

o   Technology

o   Nature

       7.       What would you like the magazine to be called?

…………………………………………………………………………………………………………………………..

       8.       What colours would attract you to the magazine? (Choose 3.)

        ..……………………………/………………………………………/………………………………..

       9.       What fonts would you use for the front cover?

        ………………………………………………………………………………………………………………………….

      10.   Would you like to see relevant adverts in the magazine?

       Yes   /   No

      11.   Would you be interested in subscribing to an online version of the magazine?

       Yes   /   No

      12.   Would you like a jobs page?

       Yes   /   No

           

College Magazine Cover Analysis

College Magazine Front Cover Analysis

This college magazine has a bold, orange masthead to attract the audience’s attention so they know what the magazine will be based on. This orange colour scheme is also

placed in other areas around the page to show importance to the topics, but also to fit with the overall style. Blue and yellow is also used to add interesting visuals to the page and attract the audience to read them. The image shows a student in smart clothing and portraits that he is ready to learn in college. The image gives a positive view of the black male, which goes against the usual stereotyping of his race, age and gender. The image doesn’t distract from the cover lines, yet it still impacts the page, giving the audience further visual information. The cover line topics also give some indication as to the context of the magazine. With references to university, professors and campuses-alongside the college masthead- it shows that “College Lifestyle”, is about life at college. However, it also includes other topics that would be relevant to the target audience. These are topics such as technology, fashion and sport. These topics further entice the audience to find out more and carry on reading the rest of the magazine. The fonts used are bold variety that are clear and understandable for the audience to view. The larger fonts attract more attention to the audience, showing these topics have more importance. The text is placed around the outside, so it doesn’t distract from the image, but is still present for close reference. Other images such as sunglasses and an iPad are also present to encourage the audience further and give extra visual information.