The Magazine Industry
The Magazine Industry
It is a fact
that 10,000 magazines are sold every minute, so it’s no surprise to find that
the UK magazine market alone is worth a grand 4 billion pounds. Three quarters
of adults in the UK buy a magazine, whether it may be one created by local
supermarkets such as Tesco, TV guide magazines or a Woman’s Weekly magazine. It has
been found that 43% of Great British adults consume women’s monthly magazines
and that women’s weekly magazines make up more than half of the top 10 selling magazines.
The audience of a magazine is also increased by 50% from online magazines and
58% of online consumers trust the magazine ads and buy from them. 27% of
consumers learn about new products from magazine advertising, however the
companies pay a heavy fee to show their work on some of the pages. It can cost
up to $6,225, just for a four-colour double page spread, as it’s in a premium
position for readers to view it. The
smallest sum of money for a space in an average magazine can cost $665, only
for 1/8 of the space on a page in black and white. In British pounds this is
equivalent to£4019.63 for the most expensive ad and £429.43 for the cheapest
one. Prices can vary due to the popularity of the magazine, for example,
Entertainment Weekly is the number one top music magazine, closely followed by
the Rolling Stone. An advertisement place in these may cost higher than the
less popular ones, such as Mix Mag and DJ at the bottom of the top 10. In
general magazine ratings, “TV Choice” and “What’s on TV” have the largest sum
of newsstand copies sold, bringing in over one million pounds each with the largest revenue
in general being “What’s on TV” with £30.5 million. Overall, the magazine
industry brings in a large amount of money and it is not to be underestimated,
even with the rise in technology.
It is a fact
that 10,000 magazines are sold every minute, so it’s no surprise to find that
the UK magazine market alone is worth a grand 4 billion pounds. Three quarters
of adults in the UK buy a magazine, whether it may be one created by local
supermarkets such as Tesco, TV guide magazines or a Woman’s Weekly magazine. It has
been found that 43% of Great British adults consume women’s monthly magazines
and that women’s weekly magazines make up more than half of the top 10 selling magazines.
The audience of a magazine is also increased by 50% from online magazines and
58% of online consumers trust the magazine ads and buy from them. 27% of
consumers learn about new products from magazine advertising, however the
companies pay a heavy fee to show their work on some of the pages. It can cost
up to $6,225, just for a four-colour double page spread, as it’s in a premium
position for readers to view it. The
smallest sum of money for a space in an average magazine can cost $665, only
for 1/8 of the space on a page in black and white. In British pounds this is
equivalent to£4019.63 for the most expensive ad and £429.43 for the cheapest
one. Prices can vary due to the popularity of the magazine, for example,
Entertainment Weekly is the number one top music magazine, closely followed by
the Rolling Stone. An advertisement place in these may cost higher than the
less popular ones, such as Mix Mag and DJ at the bottom of the top 10. In
general magazine ratings, “TV Choice” and “What’s on TV” have the largest sum
of newsstand copies sold, bringing in over one million pounds each with the largest revenue
in general being “What’s on TV” with £30.5 million. Overall, the magazine
industry brings in a large amount of money and it is not to be underestimated,
even with the rise in technology.
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